Google Sundar Pichai, CEO at the I/O 2025 conference, announced that the AI company mode is now part of searching for all logged -in users. Previously it was only opt-in.
AI mode resembles AI reports and provides answers to questions and links to resources. The difference is that search engines in AI mode can be followed by questions on the same card, similar to Chatgpt or Claude.
AI mode allows subsequent questions to “Ask anything”. Click the image to enlarge.
AI Redes mode on Gemini 2.0 technology and extensive Google website that no other generative platform AI can claim.
John Mueller Google has published instructions for optimizing content for Aieswers on the “search central blog”. The contribution offers several new tactics to the publishers, but indicates the future of organic search.
Here’s my summary.
Optimization of AI content
“Focus on unique and valuable content for people”
This is self -confident. Mueller suggests a “useful, reliable content of people”, probably means the integration of AI regime with a useful content algorithm.
Published tactics on how to make the content “useful”. Questions related to research and popular questions about your keywords. AI responses use “similarity” indexing and trying to provide more information, not just direct answers to the question. The inclusion of related keywords and responses in the post is likely to increase its visibility.
“Provide a great experience from the page”
Mueller reflects the long -term focus of Google on the experience of visitors: quick loading of the page, quick answers and easy to use. For example, a section for frequently asked questions is known to visitors and is likely to go to Google.
“Make sure we (Google) have access to your content”
Make sure your site is cooled and indexable by Google. Confirm using the URL Search Console.
“Make sure the structured data correspond to the visible content”
The structured data brand – such as schema.org’s – search engines and AI Bots extraction basic information and meaning from the website. The fact that Mueller mentions structural data in instructions for optimizing AI content is emphasized by its importance for regime and gemini.
Mueller notes that structured data should be in line with the visible page text. For example, the Q&A page should therefore use FAQPAGE or equivalent structured data schema.org.
“Go beyond the text for the multimodal success”
Today’s AI -powered search engines can look for images and even upload a photo and ask for details. Mueller suggests: “… Support your text content with high quality images and videos on your site and ensure that your Mercant Center and Business profile information are up to date.”
Create images, photos and videos from regus -screen screens to increase your chances of feelings in AI Aswer and include your logo for brand visibility.
“Understand the full value of your visits”
“Understand full value” sounds sinister. Many search optimizers interpret Mueller’s explanation as an upcoming decline in organic web traffic.
A better heading may be “not to focus on clicking”, although Mueller claims that users who click on AI summons are probably more engaged than clicking on traditional ecological lists.
L’Azless with a focus on quality content, not quantity, seems clear.
Inevitable decline
None of Mueller’s instructions is new, but they indicate the Google method for AI and Aaswers generation and resource citation. Loss of traffic is inevitable due to detailed AI mode responses and deleting the need for click engine.
Publishers modify or leave. The ID dealt with one way of adjusting: answering “do” Query as a content strategy.
